Who We Are:
We sell sports properties, but we do it differently
We’re a dynamic agency that connects rights holders to brands, leveraging our unique position as part of Omnicom, the largest ad agency network. Our marketing-led approach goes beyond sales, prioritising targeted conversations over quantity, ensuring our partnerships resonate culturally and drive significant value.
Our principles are to present sponsorship opportunities that are:
- Premium, often ‘first-look’
- Co-created with Ignite for Omnicom
- Strategically framed: the right time for brands
- Prestigious in IP, with clear narrative and integration
What We Do:
Developing sponsorship strategies for rights holders that balance revenue with reality through our core services:
1.
Foundation
– Audit, create and optimise rights
– Packaging and pricing
– Creating narrative and sales materials
2.
Engagement
– Omnicom ‘go-to-market’ strategy
– Stakeholder engagement
– Brand intelligence (with agency partners)
– Business case development & impact modelling
3.
Closure
– Business case refinement
– Negotiation counsel
– Contractual counsel
– Activation planning intelligence
Who We’ve Worked With:
We’ve worked with a variety of clients across multiple sports
Ignite has successfully acted on behalf of leading rights holders who adopt our value creation formula.